Closing The Loop
Seljak Brand makes recycled wool blankets using offcuts from the factory floor of Australia’s oldest mill in Tasmania.
The blankets are made in the same mill from 70% recycled Australian merino wool and a 30% blend of recycled alpaca, mohair and polyester for strength. Wool is a natural fibre that is incredibly hard to replicate - it’s a renewable resource, it is odour and stain resistant, antibacterial, lightweight, breathable and insulating.
After the blanket has enjoyed a long, adventurous life we’ll collect it free of charge using Sendle, a carbon neutral courier service. Back at the mill, we’ll shred it and spin it into new yarn to make future blankets.
This circular model allows us to divert waste from landfill and create a luxurious and useful blanket for your cosiness.
Check out our How It’s Made video.
Seljak Brand would like to acknowledge the traditional owners of the land on which we work and pay our respects to their Elders, past, present and emerging.