Seljak Brand's award-winning recycled wool blankets are made from factory floor offcuts, deadstock yarn, or post-consumer textiles waste like old woollen jumpers. Recycling wool is important because it’s too precious to throw in the bin. Wool is a natural fibre that is incredibly hard to replicate – it’s a renewable resource, it is odour and stain resistant, lightweight, breathable and insulating. After your blanket has enjoyed a long, adventurous life we’ll collect it free of charge using a carbon neutral courier service. If the blanket is still usable we’ll donate it to the ASRC’s Material Aid program, and if it’s damaged and beyond usable we’ll send it to one of our mill partners or Upparel to recycle. There it will be shredded and spun into new yarn to make future blankets. Our circular model allows us to divert waste from landfill and create luxurious and useful blankets.

Check out our How It’s Made video.