Closed loop, recycled wool blankets. Designed to last a lifetime.
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Closing the loop
Seljak Brand's recycled wool blankets are made out of factory floor offcuts from a minimum of 70% recycled wool and a 30% blend of other fibres and poly for strength. Wool is a natural fibre that is incredibly hard to replicate - it’s a renewable resource, it is odour and stain resistant, antibacterial, lightweight, breathable and insulating. After your blanket has enjoyed a long, adventurous life we’ll collect it free of charge using a carbon neutral courier service. Back at the mill, we’ll shred it and spin it into new yarn to make future blankets. This circular model allows us to divert waste from landfill and create a luxurious and useful blanket for your cosiness.
Check out our How It’s Made video.
What the experts say
"These beautiful blankets should not be unique, in the future all textiles will be remade. Love that you are using the blankets to talk to & teach circular economy."
– Abigail Forsyth, co-founder of KeepCup
"Estimates of total global waste from offcuts range from 40 to 120 billion square meters of fabric. Seljak is one small example of a company actively thinking about how to unlock this potential value source."
– UN Global Compact
"Exemplary project. Leaders in a throw away industry. Incredible level of commitment to the production of a sustainable product."
– Jeremy McLeod, co-founder of Breathe Architecture
What our customers say
Seljak Brand would like to acknowledge
the traditional owners of the land on
which we work – the Turrbal, Yuggera and
Gubbi Gubbi people – and pay our respects
to their Elders, past, present and emerging.
