Seljak Brand x Citizen Wolf
"Seljak Brand is a champion of the circular economy... we couldn’t think of a better partner to recycle our majority organic cotton scraps into something equally beautiful and designed for those long hot summers that Sydney is so famous for!" - Zoltan, co-founder of Citizen Wolf.
We’re working to turn the offcuts of local t-shirt label Citizen Wolf into blankets for cool summer breezes. The cotton, linen, bamboo and merino offcuts from Citizen Wolf’s t-shirts are high quality and silky soft. A resource too good to waste!
After testing their shred-ability, they have ragged beautifully, making a perfect fibre-stock ready for spinning. Once spun, we’ll use the recycled fibre to weave new blankets and hope to launch them in spring 2018.
Collecting t-shirt offcuts to turn into blankets
Fashion waste is a growing issue in Australia. Australians throw out 27kg of textiles per person per year, and globally 50 million tonnes of clothes are thrown away each year with 80% ending up in landfill. Not only that, but businesses in the rag trade have very few options for disposing their textile waste, which comes in the form of tonnes of offcuts and unworn clothing.
We’ve partnered with Citizen Wolf because they have an appetite for innovation, are manufacturing locally in Sydney and wanted a sustainable solution for their waste. Citizen Wolf are a pioneering fashion label, making high quality t-shirts to each customer's own dimensions, designing out the waste that comes with over-ordering fabric.
Last June, when we crowdfunded $32,000 to develop a lighter weight recycled blanket for the warmer months, we were stoked that Citizen Wolf jumped at the chance to be part of the project – the first of its kind in Australia.
The innovation process at a nearly 150 year old mill has been slow but steady and we’re hoping to launch the blanket in spring this year.
The most exciting aspect of this project? It has proven the possibility of turning pre- and post-consumer textiles waste from around Australia into beautiful, useful things for everyday living.
Watch how we turn textile waste into blankets here.